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Michele Aguiar LAb542B_edited.jpg

Hello

I’m Michèle, founder of LAB542, and I’m passionate about helping small businesses grow and thrive by streamlining their financial processes with QuickBooks Online and crafting effective marketing strategies that drive success. Let me tell you a little more about myself. After years of blogging about business and my personal life while living in Quebec, CA, as well as helping friends grow their businesses online, I decided it was time to open LAB542.  

I have an MBA in Business, speak four languages, and love meeting new people and learning about their cultures. My goal is to help small businesses like mine develop their online presence by making it fun, easy to use, and effective. And when I’m not working,  you’ll likely find me searching for the best coffee and bakery spots in Massachusetts or Rhode Island!

Turning Passion Into Purpose

My career has been a jungle gym, full of diverse roles across many industries. I’ve earned degrees in Biology, International Trade, and an MBA in Business, reflecting my love for learning and adaptability. Over the years, I’ve worked in several industries, including healthcare (lab and hospital), education (schools), environmental services (pest management and tree care), auto parts, transportation, IT and telecommunications, global trade and logistics (international trade, logistics, and supply chain), construction, and fashion. I also had the opportunity to manage an internal company newsletter for a multinational organization in Brazil. Across all these roles, I consistently found myself drawn to customer service, marketing, and finance.

One thing stood out: no matter the industry or setting, businesses and organizations shared a common need for effective marketing and solid financial management. Recognizing this inspired me to build a business that could address both. With my experience and skills, I launched LAB542, a company that empowers small businesses by simplifying their online presence and financial processes.

As a QuickBooks Online Advisor and marketing enthusiast, I provide tailored solutions that combine creativity with practicality. My goal is to make finance and marketing less intimidating and more accessible, helping entrepreneurs grow their businesses with confidence. Fluent in four languages and passionate about meeting new people and exploring cultures, I bring a personal touch to every project I take on.

LAB542 is more than a business for me—it’s a way to bring my skills, passion, and experience together to support small businesses like mine, turning challenges into opportunities and helping others succeed.

The Story Behind LAB542

LAB542 isn’t just a name—it’s a reflection of my journey, my growth, and my passion for helping small businesses succeed. The LAB in LAB542 has a special meaning to me, rooted in the early days of my career. As an IT student in high school, I spent countless hours in the computer lab, learning how to program, exploring technology, and discovering the power of innovation. This love for learning continued through college, where I spent nearly six years in biology labs, immersing myself in scientific study and research. Those years taught me discipline, analytical thinking, and the value of persistence—skills that continue to shape my work today.

The number 542 carries a personal connection as well. Not only is it the sum that forms the powerful 8 in numerology—a symbol of abundance, ambition, and material success—but it is also the actual number of my house. It represents the foundation of my life, where growth, creativity, and change come together. This number reflects my drive to help small businesses grow and thrive. It embodies my belief that with the right strategies—whether through financial management with QuickBooks Online or effective marketing—small businesses can achieve great things and manifest their goals.

But there's also something magical about the angel number 542. It’s a reminder that change is coming, and with it, new opportunities for growth and success. This resonates deeply with my mission at LAB542: to help entrepreneurs make those changes with confidence, simplifying complex processes and turning challenges into opportunities.

LAB542 represents a blend of my roots in technology, biology, and innovation, my commitment to helping others, and the strong foundation of numerological energy that guides the work I do. It’s a place where passion meets purpose, where the number 542—both a personal touch and a numerological symbol—reminds me every day that growth and success are within reach. Here, small businesses are empowered to flourish.

Contact Me

Let’s connect and create something amazing together—I’m excited to help bring your vision to life!

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